Quantitative research is a systematic investigation that utilizes numerical data and statistical techniques to determine relationships between variables and draw conclusions about the phenomena under study. It aims to quantify observations, measure variables, and generalize findings to wider populations through statistical, mathematical, or computational techniques. This paper, thus, discusses the various types of quantitative research, sampling techniques under quantitative research and the ben...

Sociology 

This research aims to deeply analyze the newly added “Science Popularization Personnel” chapter in the revised “Science Popularization Law”. Through methods such as literature research and case analysis, it comprehensively analyzes the connotation, significance, implementation status and existing problems of each article in this chapter. The study finds that the provisions of this chapter are of great significance in strengthening the construction of the science popularization talent team and st...

Law 

This study investigates Business Model Innovation (BMI) as a critical determinant of competitive advantage in the English Premier League (EPL) from 2015 to 2025. Drawing on financial data, strategic initiative documentation, media analysis, and academic literature, the research employs a comparative case study of Manchester United, Manchester City, Liverpool, and Arsenal to examine how digital transformation strategies have reshaped performance outcomes. The analysis reveals significant disparit...

Strategic Management 

Consumer behavior in the Arab world, especially in the Republic of Yemen, is now significantly influenced by social media. Social media sites like Facebook and Instagram leverage peer reviews, influencer endorsements, ads, and user-generated content to sway customer choices. This study looks into how social media affects Yemeni customers, determining what drives them to shop online and how social media affects every phase of the decision-making process. Using a structured questionnaire given to ...

Business Management  Consumer Behavior 

In today’s digital economy, the ability of businesses to effectively harness new media marketing is critical to brand growth, customer engagement, and market expansion. In Liberia, many local companies face challenges in adapting to modern marketing trends due to limited digital literacy, infrastructure, and strategic planning. Fabrar Liberia, a leading agro-processing company focused on rice and spice production, has made efforts to engage consumers online but continues to face constraints in m...

Business Management  Socioeconomics  Marketing 

With the rapid advancement of artificial intelligence (AI) technology, college students face both new challenges and opportunities in information literacy education. This study explores the application and challenges of AI in enhancing information literacy among university students, proposing an integrated “teaching-competition-professional” educational model that combines academic instruction, competitions, and professional roles. By leveraging competition-driven approaches to stimulate active ...

Information Science  Library, Intelligence and Philology  Literature 

In the current context of globalization, Chinese, as an important language, has attracted considerable attention in its teaching. The primary comprehensive Chinese course, a key component of Chinese language instruction, plays a crucial role in developing students’ comprehensive Chinese proficiency. With the enhancement of China’s overall national strength and international status, a global “Chinese fever” has emerged. Against this backdrop, Thailand attaches great importance to Chinese language...

Language Education  Teaching and Learning Technologies 

In the context of the revision of the “Science Popularization Law”, this study aims to deeply analyze the relevant policies and regulations for science popularization personnel, so as to promote the construction and development of the science popularization personnel team, and then enhance the scientific literacy of the whole people. The research uses the literature research method to interpret in detail the policies on the training of science popularization personnel, the participation of diffe...

Information Science 

Petroleum technical texts are vital for international energy cooperation but pose significant translation challenges due to their specialized, dense, and logical nature. This paper, grounded in Skopos Theory, systematically analyzes the key difficulties in translating petroleum technical texts from English to Chinese. Through comparative analysis and case studies of representative texts, it explores and summarizes targeted translation methods and techniques under the guidance of Skopos Theory’s ...

Linguistics 

Background: The association of seminoma with malignant hypercalcemia is extremely rare. Case findings: We present a 32-year-old male with hypercalcemia. Subsequently, a metastatic seminoma was discovered according to computed tomography and biopsy testing. Elevated 1,25-dihydroxyvitamin D levels were identified as the cause of hypercalcemia. Conclusion: Hypercalcemia is a rare but possible scenario in seminoma and therefore it is important to consider this uncommon cause in the differential diag...

Oncology