The best inheritance of history is to create new history. Zhejiang, an important stop along the ancient Maritime Silk Road, boasts a rich variety of relics of the Maritime Silk Road Culture and is currently protecting, inheriting and developing this culture through assorted activities. Promoting the global expansion of Zhejiang’s Maritime Silk Road culture requires a solid theoretical foundation: the key communication content of this culture should be refined from the perspectives of perceptible cultural relics, interconnected civilizational genes and profound historical heritage, and the feasibility, necessity and importance of this cultural communication practice should be demonstrated multi-dimensionally respectively. To expand its international influence, communication power and popularity, the global expansion of Zhejiang’s Maritime Silk Road culture also needs to optimize the practical paths. On the one hand, it is necessary to optimize the structure of the path system and accurately improve communication efficiency for different forms and levels. On the other hand, it is essential to optimize the connection between the communication system and people’s cultural life as well as the development of cities and counties in Zhejiang, so as to gather momentum from various sources.
Cite this paper
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