Evaluation and Standardization of Linguistic Landscapes in Rural Guangdong under the Rural Revitalization Strategy

Against the backdrop of the rural revitalization strategy, linguistic landscapes have become an important medium for rural governance and cultural communication. This study takes Shixi, Yakou, and Zhongtang villages in Guang-dong Province as case studies and analyzes data collected through field-based visual documentation to reveal the typological structure, code choice, and level of standardization of rural linguistic landscapes. The findings indicate that the linguistic landscapes in Guangdong villages are predominantly Chinese, with official signage exhibiting a high degree of standardization. In contrast, private signage shows notable issues in language accuracy, translation quality, and spatial order. Differences between villages are closely related to their levels of economic development and governance capacity. Multilingual signage has yet to achieve effective coordination, and the public service and cultural functions of the linguistic landscape require further enhancement. Based on these findings, this study proposes a standardization approach that integrates institutional guidance, multi-stakeholder collaboration, and technological empowerment, providing a reference for rural language governance.