%0 Journal Article %T The Power of Dreams: The Impact of Self-Motivation on Intra-University Entrepreneurial Activities among College Students %A Jianqiang Zhang %A Yu Hou %J Open Access Library Journal %V 12 %N 12 %P 1-11 %@ 2333-9721 %D 2025 %I Open Access Library %R 10.4236/oalib.1114685 %X This paper aims to explore how self-motivation plays a crucial role in intra-university entrepreneurial activities among college students at higher education institutions. It hypothesizes that dreams serve as a mediating mechanism between self-motivation and intra-university entrepreneurship, further analyzing the moderating effect of university entrepreneurship education within this context. Through analyzing data from 107 intra-university entrepreneurial activities conducted by students at Anhui Wenda Information Engineering University over the past five years, it is found that self-motivation has a positive upward influence on students¡¯ intra-university entrepreneurial activities. Entrepreneurship education acts as a specific intermediary bridge between these two factors. University entrepreneurship education positively moderates the relationship between self-motivation and students¡¯ intra-university entrepreneurial activities. %K Self-Motivation %K Power of Dreams %K Intra-University Entrepreneurship %K Higher Education Entrepreneurship Education %U http://www.oalib.com/paper/6881888